Understanding Pitch Deck Pricing in India
One of the most common questions we get from founders is: "How much should I spend on a pitch deck?" The answer depends on several factors including your funding stage, industry, and the level of customization you need.
This guide breaks down pitch deck costs across different service providers in India so you can make an informed decision.
Pitch Deck Cost Comparison: 2026 Market Rates
| Service Provider | Price Range | Turnaround | Includes Research? | Financial Modeling? | Revisions |
|---|---|---|---|---|---|
| Freelance Designer (Fiverr/Upwork) | Rs.2,000-8,000 | 3-7 days | No | No | 1-2 |
| Template Services | Rs.5,000-10,000 | 2-5 days | No | No | Limited |
| Mid-Range Agencies | Rs.15,000-35,000 | 7-14 days | Basic | Basic | 2-3 |
| Premium Agencies (PitchWorx, etc.) | Rs.50,000-1,50,000 | 14-21 days | Yes | Yes | Unlimited |
| Setup India Professional | Rs.9,999 | 12-14 days | Yes | Yes | 2 rounds |
| Setup India Premium | Rs.11,999 | 10-12 days | Yes | Advanced | Unlimited |
What Determines Pitch Deck Cost?
1. Number of Slides
The standard pitch deck has 12-15 slides. Some founders need 18-20 slides for detailed presentations. More slides means more research, design, and content work.
2. Level of Research Required
A pitch deck with original market research, TAM/SAM/SOM calculations, and competitive analysis costs more than one where the founder provides all the data. At Setup India, research is included in every package.
3. Financial Modeling Complexity
Simple revenue projections vs. detailed unit economics with cohort analysis, sensitivity analysis, and scenario planning - the complexity significantly affects pricing.
4. Industry Specialization
Fintech, healthtech, and deeptech pitch decks require specialized knowledge of regulations, market dynamics, and investor expectations. Generic agencies charge extra for this; at Setup India, industry expertise is included.
5. Design Customization
Template-based decks are cheaper but look generic. Custom-designed decks with original illustrations, infographics, and brand-consistent visuals command a premium.
6. Turnaround Time
Rush orders (under 7 days) typically cost 50-100% more. Standard timelines of 12-14 days offer the best value.
The Hidden Costs of Cheap Pitch Decks
Many founders try to save money with cheap freelancer decks and end up spending more in the long run:
- •Failed fundraising attempts: A weak deck means more meetings, more time, more rejections
- •Credibility damage: Investors talk to each other. A poor presentation reflects on your startup
- •Revision cycles: Cheap services often require 5-10 rounds of revisions, eating into your time
- •Missing financial rigor: Without CA-backed projections, investors will poke holes in your numbers
- •No strategy input: Design without strategic thinking produces pretty but ineffective decks
The Real Cost of a Failed Fundraise
If your pitch deck fails to raise funding, consider the cost:
- •3-6 months of additional runway burned
- •Opportunity cost of founder time spent in failed meetings
- •Potential down-round or unfavorable terms due to urgency
- •Team morale impact
What Setup India Includes at Rs.9,999 (Professional Package)
| Deliverable | Included |
|---|---|
| Custom-designed 12-15 slide deck | Yes |
| Market research and TAM/SAM/SOM analysis | Yes |
| Competitive landscape mapping | Yes |
| Financial projections (3-5 year) | Yes |
| Professional design and branding | Yes |
| Content writing and narrative structuring | Yes |
| 2 rounds of revisions | Yes |
| Source file (PowerPoint/Google Slides) | Yes |
| 12-14 day delivery | Yes |
| Dedicated project manager | Yes |
What Setup India Premium Includes at Rs.11,999
Everything in Professional, plus:
- •18-20 slide investor-grade deck
- •Advanced unit economics modeling
- •Investor Q&A preparation document
- •1-hour pitch coaching session
- •Executive summary one-pager
- •Unlimited revisions
- •Priority 10-12 day delivery
- •Custom illustrations and infographics
When to Invest More in Your Pitch Deck
| Funding Stage | Recommended Package | Why |
|---|---|---|
| Pre-seed (under Rs.50L) | Professional (Rs.9,999) | Solid foundation with research |
| Seed (Rs.50L-2Cr) | Premium (Rs.11,999) | Detailed financials and coaching |
| Series A (Rs.2Cr-20Cr) | Premium (Rs.11,999) | Investor-grade with Q&A prep |
| Series B+ (Rs.20Cr+) | Custom quote | Bespoke strategy and modeling |
Conclusion
Your pitch deck is the first impression investors have of your startup. While it is tempting to cut costs, the ROI of a professionally designed deck - with real research, defensible financials, and compelling storytelling - far outweighs the investment.
Starting at just Rs.9,999, Setup India offers the best value in the market with CA-backed financial modeling and industry-specific expertise that premium agencies charge Rs.50,000+ for.
Get your pitch deck designed by experts or book a free consultation to discuss your fundraising goals.