Why Industry-Specific Pitch Decks Matter
A generic pitch deck no longer cuts it. Investors in fintech expect different metrics than those investing in D2C brands. VCs specializing in edtech want to see learning outcomes, while healthtech investors prioritize regulatory compliance.
At Setup India, we have designed pitch decks across 15+ industries and understand the nuances that make each sector unique. This guide shares those insights.
Fintech Pitch Decks
What Fintech Investors Look For
India's fintech market is projected to reach $150 billion by 2025. With intense competition and heavy regulation, your pitch deck must address specific concerns:
Must-Have Slides for Fintech:
- Regulatory Compliance: RBI licensing status, compliance framework, data privacy measures
- Transaction Metrics: Volume, value, growth rate, success rate
- Unit Economics: Cost per transaction, revenue per user, take rate
- Security Architecture: Encryption, fraud prevention, audit certifications
- Partnership Ecosystem: Banking partners, payment gateways, KYC providers
Key Metrics to Highlight:
- •Monthly Transaction Volume (MTV)
- •Gross Transaction Value (GTV)
- •Net Revenue Retention (NRR)
- •Customer Acquisition Cost (CAC) vs. Lifetime Value (LTV)
- •Default rates (for lending)
- •Regulatory approvals obtained
Common Fintech Pitch Mistakes:
- •Not addressing RBI compliance upfront
- •Ignoring cybersecurity and data protection
- •Over-promising on margins without accounting for regulatory costs
- •Not showing unit economics at a transaction level
Edtech Pitch Decks
What Edtech Investors Look For
India is the world's second-largest edtech market. Post-pandemic, the sector has matured, and investors are more discerning. They want proven outcomes, not just user counts.
Must-Have Slides for Edtech:
- Learning Outcomes: Measurable improvement in student performance
- Engagement Metrics: DAU/MAU ratio, average session duration, content completion rates
- Revenue Model Clarity: B2C subscriptions vs. B2B licensing vs. hybrid
- Content Differentiation: What makes your content unique and defensible
- Retention and Referral: Student retention rates, NPS, word-of-mouth metrics
Key Metrics to Highlight:
- •Course Completion Rate (CCR)
- •Student Learning Outcomes (before/after)
- •Monthly Active Users (MAU) and DAU/MAU ratio
- •Average Revenue Per User (ARPU)
- •Cohort retention at 30/60/90 days
- •Teacher or content creator network size
Common Edtech Pitch Mistakes:
- •Focusing only on user acquisition, not retention
- •Not proving learning outcomes with data
- •Ignoring the B2B opportunity (schools, corporates)
- •Underestimating content creation costs
D2C / E-commerce Pitch Decks
What D2C Investors Look For
India's D2C market is booming with brands like Mamaearth, boAt, and Lenskart showing the path. Investors want to see sustainable unit economics and brand building, not just sales.
Must-Have Slides for D2C:
- Brand Story: Why does this brand need to exist? What gap does it fill?
- Product Portfolio: Current SKUs, margin analysis, bestsellers
- Channel Strategy: Own website vs. marketplace mix, offline plans
- Supply Chain: Manufacturing, inventory, logistics overview
- Customer Metrics: Repeat purchase rate, basket size, NPS
Key Metrics to Highlight:
- •Repeat Purchase Rate (RPR)
- •Average Order Value (AOV)
- •Customer Acquisition Cost by channel
- •Contribution Margin per order
- •Inventory turnover ratio
- •Social media following and engagement rates
Common D2C Pitch Mistakes:
- •Overreliance on marketplaces (Amazon, Flipkart)
- •Not showing path to profitability at order level
- •Ignoring supply chain and logistics complexity
- •No clear brand differentiation beyond price
SaaS Pitch Decks
What SaaS Investors Look For
India-origin SaaS companies have raised billions in funding. The bar is high, and investors have clear expectations around metrics and efficiency.
Must-Have Slides for SaaS:
- Product Demo: Show the product in action, not just describe it
- Revenue Growth: MRR/ARR trajectory with cohort analysis
- Efficiency Metrics: Magic number, Rule of 40, burn multiple
- Customer Success: Logos, case studies, NPS scores
- Expansion Revenue: Upsell/cross-sell strategy and net revenue retention
Key Metrics to Highlight:
- •Monthly Recurring Revenue (MRR) / Annual Recurring Revenue (ARR)
- •Net Revenue Retention (NRR) - target 110%+
- •Gross Churn and Net Churn
- •CAC Payback Period
- •Rule of 40 (Growth % + Profit %)
- •Expansion Revenue as % of total
Healthtech Pitch Decks
What Healthtech Investors Look For
Must-Have Slides for Healthtech:
- Regulatory Pathway: CDSCO approvals, clinical trial status, HIPAA compliance
- Clinical Validation: Published studies, doctor endorsements, patient outcomes
- Doctor Network: Size and engagement of healthcare provider network
- Patient Outcomes: Measurable health improvements with data
- Reimbursement Strategy: Insurance partnerships, pricing models
Key Metrics to Highlight:
- •Patient outcomes improvement (quantified)
- •Doctor adoption and retention rates
- •Regulatory milestones achieved
- •Cost savings for patients/hospitals
- •Insurance partner count
Industry Pitch Deck Comparison: What to Emphasize
| Element | Fintech | Edtech | D2C | SaaS | Healthtech |
|---|---|---|---|---|---|
| Primary Metric | GTV | CCR | RPR | ARR | Patient Outcomes |
| Key Concern | Regulation | Outcomes | Unit Economics | Retention | Compliance |
| Typical Deck Size | 15-18 slides | 12-15 slides | 12-15 slides | 15-18 slides | 15-20 slides |
| Design Style | Trust-focused | Engaging/visual | Brand-heavy | Clean/data-rich | Clinical/professional |
| Must-Have | RBI compliance | Learning data | Margin analysis | MRR chart | Clinical validation |
Get an Industry-Specific Pitch Deck
Setup India has designed pitch decks across all major sectors. Our team understands what investors in each industry expect and builds decks that speak their language.
- •Professional Package: Rs.9,999 - Custom industry-specific deck with research
- •Premium Package: Rs.11,999 - Advanced modeling, coaching, and unlimited revisions